OUR BRAND

CHANG BEER, LAUNCHED IN 1995 INSTANTLY CAPTURED THE HEARTS AND TASTE BUDS OF THE THAI PEOPLE.

Chang Beer’s Journey of Pride

Chang beer was first introduced with the intention of establishing Chang as a Thai beer – brewed specially for Thais and Thai culture. Besides being the first Thai beer brand to use the Thai alphabet on its label, it delivered an image, taste and pricing suitable to the needs of all Thais. The image of Chang beer has always represented the pride of Thailand.

In 1998, Chang beer catapulted to the position of market leader, only three years after being introduced to the market. For over two decades Chang beer has continued its success both locally and internationally, where it is one of consumers’ favorite Thai beers.

Chang beer is brewed in three world-class breweries located in Thailand. Chang beer has continuously maintained its quality and standards of perfection to ensure its promise of transforming moments between friends into memories.

Components And Motifs Of Chang Logo

The Chang beer logo represents harmonious and stable relationships, sustainable growth and abundance - that is the way of life for Thais.

Two White Elephants – Harmony

The elephant is a very significant animal in Thailand’s history and is a symbol of the nation. Two white elephants facing one another represent friendship, harmony and a stable relationship among friends.

Golden Fountain and Red Bricked Well – Prosperity & Refreshment

The well represents a source of prosperity, refreshment and contentment. The golden fountain depicts the liquid beer spreading beautifully and peacefully from the well.

Wordmark – Gentle & Connected with Understated Strength

Represents tenderness and politeness with a sense of firmness and strength, which is the national character of Thais.

Pudtan Flower – Thai Heritage

The Pudtan flower is auspicious and native beauty of Thailand. It represents Thai heritage and is often used as a decorative motif in Thai architecture.

Over the years it has become one of the most famous brands in Thailand and is globally recognized as a symbol of the land of smiles. Sourced, brewed and bottled in Thailand, it is the perfect companion to all things Thai, from beach parties to the spicy food it compliments.